A new engagement, separate from the brand foundation work in motion. Five months from NYC Pride to AfroTech mainstage. Brand strategy, social, and partnership comms — structured as a barter.
The Bet
She & HER is the first sapphic-by-design dating app built in over twenty years — sapphic meaning women who love women, wlw — with a research arm (The She & HER Institute) just legally formed and academic partners already in place at Rice, Harvard, NYU, and Columbia. The product is in waitlist; MVP 0 opens to apply-to-join in June. From there, the calendar is dense and the stages are big.
This proposal is a separate engagement from the brand foundation work already in motion — clean new scope, no overlap. What this engagement adds is the campaign engine: a partner holding the social cadence across six tentpole moments, a CEO content engine that finally pulls from the footage inventory I already have, partnership comms support through the Pride and conference runs, and a co-built AfroTech mainstage moment.
eevulv is the right partner for this specifically — not as a generic agency choice. The work touches ad tech, has to hold up under the visibility we're already on track to receive (Ebony, NYT, BET, the NYC Tech Conference mainstage in October), and needs to translate into the protected markets I'm planning to enter next. eevulv's published campaign portfolio — Martell “Be the Standout Swift” (369M impressions), Sprite “Clear Is The New Green,” NIVEA “Perfect & Radiant” (3.9M reached, first-ever female personal-care TikTok partnership in Nigeria), Multichoice FIFA 2022 (40% brand-loyalty lift) — tells me this isn't theoretical for them. Lagos HQ + Alexandria office puts the same agency on both sides of the cloaking-feature equation. The barter below is structured so both sides eat.
The NYC Pride window (June 12–30) is the locked pilot for this engagement specifically. Named deliverables, named outputs. We open the September–November runway only after that lands.
AfroTech mainstage in Houston, November 2. The campaign is engineered to land the brand at the moment seed funding decisions are being made.
The Calendar
What's locked, what's in motion, and the brand work each window requires. Cross-branding (“Branded by eevulv”) lives on every deck, every site, and every social asset produced under this engagement.
| Window | Anchor | Scope | Tier |
|---|---|---|---|
| June 12–30 | NYC Pride (June 28) · DC Pride · New Orleans Pride · Essence Festival+ MVP 0 apply-to-join launch | Brand voice doc finalized. Social calendar live for both She & HER handles and Desi's CEO handles. CEO content engine kicks off from existing footage inventory. NYC Pride float + booth comms supported. | Pilot |
| August | Oakland Pride~50K turnout, confirmed direct partner | Activation-specific social arc. Cross-promo with Pride org. Influencer roster (femme / masc / non-binary / multi-race) sourced by She & HER, deployed by eevulv. | Pride |
| September | Atlanta Pride · WNBA All-Stars WeekendAlready a direct WNBA partner | Dual-track campaign. WNBA-side messaging leans sports + visibility; Atlanta Pride leans community. Calendar synchronized so the moments amplify each other. | Pride |
| October | NYC Tech ConferenceMainstage speaker | Speaker prep support. CEO content drumbeat in the two weeks before and after. eevulv principal gets plus-one access. | Stage |
| November 2 | AfroTech Mainstage · HoustonAnchor moment of the engagement | Co-billed mainstage moment: “How sapphic dating leverages data without selling it.” eevulv on stage with Desi or in a paired session. Plus-one access. Full press push. | Stage |
| December | Ebony Magazine tech feature · NYT tech article · BET activationPress coverage pending Desi confirmation | Press-window comms. eevulv named as agency of record in placements where format permits. Year-end recap deck for funder conversations. | Press |
The Trade
“I look at partnerships as true barters. I'm not eating off of you. We should both be eating.”
The Guardrails
These are the protections that keep a barter healthy — named in writing so neither side ends up doing more than they signed up for, or less than the other expected.
The Cadence
eevulv, Kris, and Desi. Two hours. Brand voice doc draft, pilot scope locked, calendar v0 reviewed.
Day-to-day. Status, blockers, content review. Kris is the PM on She & HER's side.
Voice + strategy. Where we are against the campaign arc. Anything that needs founder-level decisions.
Pride window or conference. Scope sheet, asset list, sign-off owners. No surprises in the last 72 hours.
What worked, what didn't, what we change for the next one. Numbers in, lessons logged.
Either side can renegotiate. If both sides ate well in June, we open the September–November scope.
The Team
Black sapphic founder. 15+ years in ML and data science: Google, Microsoft/Xbox, Cambridge, Etsy, Nordstrom. MS Bioinformatics, Texas A&M. Background drives both the product moat and the case study eevulv gets to publish.
Built the MPAC GenAI engine at Pelidum. Nine years at Google across Safe Browsing, Fuchsia, Spanner, and the Android Privacy Sandbox. Holds the technical credibility that makes the “data without selling it” story defensible.
Five to six years at a marketing firm. MS in Anthropology — brings a research lens to the work. Day-to-day owner of the eevulv relationship on the She & HER side.